As a business owner, it is important to note that your leads make the first contact by clicking on your social media ads, and it is your responsibility to respond to them quickly. When a prospect clicks on your social media ad, it indicates some level of interest, and more importantly, it initiates a contact, which you need to follow-up.
SMS marketing has emerged as the top channel to drive revenue, fast. Deep dive into the past, present, and future of today’s highest-converting marketing channel.
It’s quite disappointing that many businesses fail to understand the importance of responding to leads before it gets cold. A 2020 research by Conversica reported that only 42% of companies contacted a lead within 5 minutes; also, more than 33% of these companies didn’t make contact within the first 24 hours.
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