In the digital age, marketing is a necessity. In order to stay connected to your target market and communicate with them in a way that they can receive you, you’ve got to keep up with the times.
not every business may be able to hear or speak face-to-face with their clientele anymore, but if you know how to make use of SMS Marketing services it will help you build your business and increase sales.
What is SMS Marketing
SMS Marketing, also known as “text message marketing,” is a form of marketing in which businesses send text messages to consumers via cell phone. This relatively new way for companies to reach out to their target audience and has been found to be a very effective strategy, as it is a cost-effective alternative to more traditional methods and an easy way to reach out to many thousands of people all at once.
You can use SMS messages for anything, from notification alerts for important information that affects customers’ willingness to do business with you, to reminders about appointments or new product arrivals.
It’s been said that successful SMS Marketing starts from the ground up. What does this mean? It means that you have to constantly be ready to provide your audience with new content they’re interested in, in order to keep them engaged in the conversation!
SMS Marketing: A Powerful Tool for Businesses
For decades, companies have been finding ways to advertise themselves and they’ve turned to new and innovative methods in order to reach their target audiences. With the rise of smartphones, it has never been easier for businesses to connect with customers and potential clients.
In fact, 71% of American adults own a smartphone and 90% of them use text messaging. However, most companies are still unsure if they want to try SMS marketing as it seems like an ongoing expense. Will it really translate into increased sales? Wouldn’t we be better off investing in other marketing techniques?
There are quite a few advantages to SMS marketing, some of which are:
- The pure numbers! 18.7 billion texts are sent worldwide every day
- As of 2018, 90% of text messages are read within 3 minutes of their reception.
- The opportunity to make the content you send to leads interactive and personal, making it more likely that recipients will engage with the content.
SMS Marketing: How to Reach Your Customers
The mobile landscape is evolving with text messages. SMS (Short Message Service) Marketing has grown significantly in the past few years and continues to increase as time goes on. The number of texts sent and received by mobile users has skyrocketed!
This means that more and more people are scrolling through their phones and checking messages, opening up new opportunities for businesses looking to connect with and reach out to their clients and consumers.
If you’re looking for a way to reach your clients on the go, SMS marketing is perfect for you. Studies show that many cell phone users read texts on their phones, rather than emails or social media messages, making SMS the most convenient and cost-effective way to send out promotions and reminders. You can add photos and links to your messages, and screenshots show that clients find this form of marketing an extremely good way of connecting to do business.
In conclusion, SMS marketing is a great way to reach customers. Businesses should look into the benefits of SMS marketing and see if it is a good idea for their business.
The pros of using SMS marketing are that you can instantaneously communicate with customers, there is instant feedback, and people are always near their phones.
If your business is considering SMS marketing, check out Intrelligent and turn your leads into sales.