SMS Marketing

the ultimate guide
to SMS marketing

Looking to create a business, reduce acquisition costs, boost brand awareness,
and drive sales? It’s time to start marketing on third-party platforms.

the ultimate guide to SMS Marketing

Looking to reduce acquisition costs, boost brand awareness, and drive sales?

It’s time to start marketing on third-party platforms.

intro

D2C isn’t enough anymore. It's time to market on Facebook & Instagram, and on Google, too.

intro

D2C isn’t enough anymore. It's time to market on Facebook & Instagram, and on Google, too.

Several businesses are opting for E-commerce platforms to sell their products. Proper marketing of your products is as important as manufacturing them and although sending E-mails is one of the primary methods of informing people about your services, it cannot be relied upon as the only channel of communication with your target audience.

Research shows that SMS has greater open rates, which is why it is important to choose this platform among others to promote your business.

Platforms such as, Facebook & Instagram, and Google are used on a regular basis by billions of people across the globe and advertising a business on these platforms can help in catering to a wider range of audience.

Several businesses are opting for E-commerce platforms to sell their products. Proper marketing of your products is as important as manufacturing them and although sending E-mails is one of the primary methods of informing people about your services, it cannot be relied upon as the only channel of communication with your target audience.

Research shows that SMS has greater open rates, which is why it is important to choose this platform among others to promote your business.

Platforms such as, Facebook & Instagram, and Google are used on a regular basis by most people across the globe and advertising a business on these platforms can help in catering to a wider range of audience.

chapter 01

Introduction to Third-Party Marketing

While trying to promote a product, it is important to find potential customers and inform them about the services/products offered by the business. Third party selling platforms for eCommerce such as Facebook, Instagram, Google, Amazon  and the ultimate, standalone platform  known as BigCommerce help in promotion of products and services, with or without a use fee. These platforms help in reaching out to other customers or businesses across the globe, simply because the users of these platforms are from several countries.

- Third party selling platforms play a huge role in generating new audience

Facebook, Instagram, and Google are used by billions of people every day, and these are the platforms that people turn to, to search for a solution to their problems. A business can place targeted advertisements in these platforms, so that it pops up as soon as a potential customer searches for something related to that advertisement. The marketing and promotion are also handled by some of these third-party platforms.

- More than one e-commerce platform to sell ideas to other businesses or customers.

There is no rule that one business must stick to one platform and remain devoted to it. Use these platforms wisely by observing which websites generate more demand for your services. For platforms that generate less demand than expected for your product, try revising your marketing strategy or online style of presentation.

- E-commerce platforms are a convenient marketplace for customers

While facing a problem, the first instinct of a person is to search for a solution online. Hence, several customers and businesses are likely to approach the e-marketplace to search for services. It is convenient for them, because of the ease of comparing different products based on their preferences.

While trying to promote your business on these platforms, modify the advertisement of your product, to better attract customers. This can be done in several ways, for example, by using an appealing colour palette, providing clear photographs or videos of your product, posting customer reviews, announcing an extra service for customers who subscribe to your service within a given period, discounts, and giveaways.

- Stay updated with the latest features of the third – party platform

While using several third-party selling platforms to promote your products, take care to stay updated with the latest features and changes on these platforms. For instance, Instagram has an algorithm that gives more importance to the number of ‘saves’ a post gets, rather than the number of ‘likes’. Hence, as the number of ‘saves’ increase, your Instagram post will show up in the feed of more people on Instagram. This again, increases the possibility of you getting more customers.

chapter 01

Introduction to Third-Party Marketing

While trying to promote a product, it is important to find potential customers and inform them about the services/products offered by the business. Third party selling platforms for eCommerce such as Facebook, Instagram, Google, and Amazon help in promotion of products and services, with or without a use fee. These platforms help in reaching out to other customers or businesses across the globe, simply because the users of these platforms are from several countries.

- Third party selling platforms play a huge role in generating new audience

Facebook, Instagram, and Google are used by billions of people every day, and these are the platforms that people turn to, to search for a solution to their problems. A business can place targeted advertisements in these platforms, so that it pops up as soon as a potential customer searches for something related to that advertisement. The marketing and promotion are also handled by some of these third-party platforms.

- More than one e-commerce platform to sell ideas to other businesses or customers.

There is no rule that one business must stick to one platform and remain devoted to it. Use these platforms wisely by observing which websites generate more demand for your services. For platforms that generate less demand than expected for your product, try revising your marketing strategy or online style of presentation.

- More than one e-commerce platform to sell ideas to other businesses or customers.

There is no rule that one business must stick to one platform and remain devoted to it. Use these platforms wisely by observing which websites generate more demand for your services. For platforms that generate less demand than expected for your product, try revising your marketing strategy or online style of presentation.

- E-commerce platforms are a convenient marketplace for customers

While facing a problem, the first instinct of a person is to search for a solution online. Hence, several customers and businesses are likely to approach the e-marketplace to search for services. It is convenient for them, because of the ease of comparing different products based on their preferences.

While trying to promote your business on these platforms, modify the advertisement of your product, to better attract customers. This can be done in several ways, for example, by using an appealing colour palette, providing clear photographs or videos of your product, posting customer reviews, announcing an extra service for customers who subscribe to your service within a given period, discounts, and giveaways.

- Stay updated with the latest features of the third – party platform

While using several third-party selling platforms to promote your products, take care to stay updated with the latest features and changes on these platforms. For instance, Instagram has an algorithm that gives more importance to the number of ‘saves’ a post gets, rather than the number of ‘likes’. Hence, as the number of ‘saves’ increase, your Instagram post will show up in the feed of more people on Instagram. This again, increases the possibility of you getting more customers.

chapter 02

Introduction to SMS Marketing

SMS (Short Message Service) are used by businesses to communicate with their customers through text messages. A business can keep its customers informed about the latest campaigns, promotions, news, and services provided it. It is easier to get the attention of your customers using this medium, because there is a greater chance of them opening an SMS than an E-mail. Even if the receiver of an SMS is not interested in reading it, they will open it at least to get rid of the notification on their phone. If the SMS open rates of your products are good enough, half the job is done.

Intrelligent is an SMS marketing communications platform that helps a business connect with a potential customer using text messages, when the prospect shows interest in the advertisements placed by the business on third – party platforms like Facebook, Instagram, and Google. Once a customer clicks on the advertisement, they will receive an instant, in-real time personalized message to start a conversation and keep the prospect interested in the services offered by the business.

The next step after sending the first welcome text is to motivate the receiver to perform an action that benefits your business. For that purpose, the SMS must be kept short, to the point, and engaging for the person reading it. Insert only the most relevant words or phrases and provide a link that directs the reader to a relevant website from where they could possibly purchase your product. Avoid long, complicated sentences that indicate too many actions at the same time.

It is important to make the SMS easy to read and interesting at the same time. At the end of the day, only a small fraction of the people you contacted will decide to buy the advertised product. Proper marketing of your product is as important as manufacturing it and that will eventually determine the success of your business.

Most businesses resort to sending regular E-mails to their customers, informing them about the latest products, deals and services. E-mails are formal, professional and are helpful to businesses, but not all customers check their E-mails every single day. Unless you are a working professional who are obliged to check your inbox at least once a day, E-mails don’t assure a 100% open rate.

chapter 02

Introduction to SMS Marketing

SMS (Short Message Service) are used by businesses to communicate with their customers through text messages. A business can keep its customers informed about the latest campaigns, promotions, news, and services provided it. It is easier to get the attention of your customers using this medium, because there is a greater chance of them opening an SMS than an E-mail. Even if the receiver of an SMS is not interested in reading it, they will open it at least to get rid of the notification on their phone. If the SMS open rates of your products are good enough, half the job is done.

Intrelligent is an SMS marketing communications platform that helps a business connect with a potential customer using text messages, when the prospect shows interest in the advertisements placed by the business on third – party platforms like Facebook, Instagram, and Google. Once a customer clicks on the advertisement, they will receive an instant, in-real time personalized message to start a conversation and keep the prospect interested in the services offered by the business.

The next step after sending the first welcome text is to motivate the receiver to perform an action that benefits your business. For that purpose, the SMS must be kept short, to the point, and engaging for the person reading it. Insert only the most relevant words or phrases and provide a link that directs the reader to a relevant website from where they could possibly purchase your product. Avoid long, complicated sentences that indicate too many actions at the same time.

It is important to make the SMS easy to read and interesting at the same time. At the end of the day, only a small fraction of the people you contacted will decide to buy the advertised product. Proper marketing of your product is as important as manufacturing it and that will eventually determine the success of your business.

Most businesses resort to sending regular E-mails to their customers, informing them about the latest products, deals and services. E-mails are formal, professional and are helpful to businesses, but not all customers check their E-mails every single day. Unless you are a working professional who are obliged to check your inbox at least once a day, E-mails don’t assure a 100% open rate.

chapter 03

why e-mail marketing isn't enough anymore

SMS has greater open rates than E-mails, which is why lots of businesses also use SMS to market their products with potential customers. Several businesses resort to mass texting, which is the process of sending out a text message to multiple people or businesses simultaneously. If you send the exact same message to a large group of people at a ridiculous pace, your SMS campaign may be misconstrued to be spam, and hence won’t reach potential customers.

It is important to connect with potential customers right from the moment they show an interest in your business and its products. Research shows that the chance of a person opening an SMS is greater than them opening an email. As soon as a prospect shows interest in your Facebook or Instagram advertisement, sending them an instant SMS will increase the chance of them becoming a customer. Also, a closer bond can be formed with the prospect using the help of SMS marketing, which will not be possible with the formal nature that E-mail portrays

Intrelligent is a platform that helps create a bond with potential customers as soon as they show interest in your Facebook or Instagram advertisement. Spamming the customer with unnecessary messages is avoided and instead, personalized messages are sent at the right time.

SMS marketing is a platform that can be used to inform your customers about discount offers or the latest products and services you offer. In this way, you are indirectly making your customers feel special and appreciated for subscribing to your SMS alerts. This in turn helps to cultivate loyal customers who would turn to your business on their first instinct, for any problem that they face.

SMS marketing can be done for businesses of any size. If you are just starting out, text message is the best way to inform interested prospects about your new venture and gain new customers. If you succeed in cultivating a sense of belonging among your customers, your business will reach new heights in no time. Remember that marketing your product is as important as producing it.

chapter 03

why e-mail marketing isn't enough anymore

SMS has greater open rates than E-mails, which is why lots of businesses also use SMS to market their products with potential customers. Several businesses resort to mass texting, which is the process of sending out a text message to multiple people or businesses simultaneously. If you send the exact same message to a large group of people at a ridiculous pace, your SMS campaign may be misconstrued to be spam, and hence won’t reach potential customers.

It is important to connect with potential customers right from the moment they show an interest in your business and its products. Research shows that the chance of a person opening an SMS is greater than them opening an email. As soon as a prospect shows interest in your Facebook or Instagram advertisement, sending them an instant SMS will increase the chance of them becoming a customer. Also, a closer bond can be formed with the prospect using the help of SMS marketing, which will not be possible with the formal nature that E-mail portrays

Intrelligent is a platform that helps create a bond with potential customers as soon as they show interest in your Facebook or Instagram advertisement. Spamming the customer with unnecessary messages is avoided and instead, personalized messages are sent at the right time.

SMS marketing is a platform that can be used to inform your customers about discount offers or the latest products and services you offer. In this way, you are indirectly making your customers feel special and appreciated for subscribing to your SMS alerts. This in turn helps to cultivate loyal customers who would turn to your business on their first instinct, for any problem that they face.

SMS marketing can be done for businesses of any size. If you are just starting out, text message is the best way to inform interested prospects about your new venture and gain new customers. If you succeed in cultivating a sense of belonging among your customers, your business will reach new heights in no time. Remember that marketing your product is as important as producing it.

chapter 04

The importance of connecting with prospects quickly

Connecting with potential customers is key to the success of any kind of business. It is to be viewed as a strategic effort to keep the business running by creating and maintaining a relationship with customers.

- Connecting with your customers leads to the generation of repeat orders from them

Repeat customers are less expensive and profitable in the long run, because they do not have to be enticed to make purchases again; they come back because they genuinely want to use your products or services.

- Customers should remember your brand first when they face an issue

It is important to inform as many prospects as possible about your services because you never know when they might need your service. They might not need your product now, but if you keep them informed through SMS, they will remember your brand the next time they encounter a problem related to it. There also will be several competitors that offer the same services, but maintaining a relationship with your customers through SMS, will make sure that they will remember and approach you first, to solve their problem.

- Possibility of getting recommended

Another reason to connect with prospects quickly is the possibility of them recommending you to other potential customers. Of course, this will take some time to happen; but once people start recommending you, it will be a never-ending cycle of promotions. New customers will pour in daily, and your business will automatically be promoted in different parts of the world. Make sure you monitor and maintain the quality of your products.

- For getting more feedback and using it to improve the business

Customers will also find it impressive, if you take their feedback on your products and improve the service. SMS can also be utilised to collect feedback from consumers. Create a Landing Page or a form containing feedback questions and include this link in the text messages and E-mails you send out to your customers. In brief, the customers should understand that your business gives importance to their requirements and is trustworthy.

chapter 04

The importance of connecting with prospects quickly

Connecting with potential customers is key to the success of any kind of business. It is to be viewed as a strategic effort to keep the business running by creating and maintaining a relationship with customers.

- Connecting with your customers leads to the generation of repeat orders from them

Repeat customers are less expensive and profitable in the long run, because they do not have to be enticed to make purchases again; they come back because they genuinely want to use your products or services.

- Customers should remember your brand first when they face an issue

It is important to inform as many prospects as possible about your services because you never know when they might need your service. They might not need your product now, but if you keep them informed through SMS, they will remember your brand the next time they encounter a problem related to it. There also will be several competitors that offer the same services, but maintaining a relationship with your customers through SMS, will make sure that they will remember and approach you first, to solve their problem.

- Possibility of getting recommended

Another reason to connect with prospects quickly is the possibility of them recommending you to other potential customers. Of course, this will take some time to happen; but once people start recommending you, it will be a never-ending cycle of promotions. New customers will pour in daily, and your business will automatically be promoted in different parts of the world. Make sure you monitor and maintain the quality of your products.

- For getting more feedback and using it to improve the business

Customers will also find it impressive, if you take their feedback on your products and improve the service. SMS can also be utilised to collect feedback from consumers. Create a Landing Page or a form containing feedback questions and include this link in the text messages and E-mails you send out to your customers. In brief, the customers should understand that your business gives importance to their requirements and is trustworthy.

chapter 05

The importance of using a CRM

Businesses can incorporate the idea of a CRM or Customer Relationship Management to successfully run their organization. A CRM is used to analyse large amounts of customer information and make business decisions using that tool.

In eCommerce, businesses interact with their customers through several communication mediums like telephone, SMS, E-mail, the business website, and social media platforms. This interaction on all the platforms yields a huge database of customer information that includes their preferences, purchasing behaviour and contact details. The data of each customer obtained across various communication channels is compiled and analysed. Businesses use a CRM to obtain a perspective on their target audience and their preferences.

This is an indirect way of obtaining feedback, to learn how to modify the products and services of a business to best cater to the needs of the customers. It is important to keep up with the changing demands in the market because that is essential for the constant growth of the company and in retaining the current customers.

The information obtained from this CRM system can be used to send personalized text messages to your customers from time to time. Customized messages that reflect a customer’s preferences make them feel more appreciated and they will develop trust and loyalty for your brand. A CRM can in fact, help a business in giving suggestions to a customer about what they should purchase next, based on their purchasing history.

Since the entire process of a CRM can be automated using an appropriate software, businesses can easily tabulate customer information. This saves both time and money for your business because you will know exactly what to invest on. Some common features of a Customer Relationship Management Software for eCommerce are:

  • Customer contact information – Customer details like their phone number, E-mail, social media handle and/or address are stored in a systematic manner.

 

  • Customer Purchasing data – The behaviour of the customer, with the business website or on a third-party platform, and their purchasing history.

 

  • Customer interaction data – All conversations made by the customer on every communication channel (SMS, live chat, E-mail, phone or in person) is stored for future reference.

 

  • Categorization of customers – Based on their overall behaviour and preferences, the customers can be categorized into different groups. Promotional SMS or E-mails can be sent out to each group of customers separately, carefully written to suit their likes and dislikes.

 

  • SMS or Email Marketing – The CRM software can be used to exclusively track SMS or E-mail campaigns. You can monitor who receives which SMS and determine when to launch these campaigns, based on consumer behaviour.

 

  • Prediction of future events – a CRM helps a business to make informed decisions, because it can predict future events. This prediction is done based on previous and current performance of the organization and other factors like consumer behaviour.

 

  • Customer service – a CRM can assist in tracking the problems faced by each of your customers and guiding them to the correct department to solve their issue. A CRM can also be used to prioritize certain issues over the others in an emergency. Resolved issues are automatically closed by the software. This system can also assist in following up on the experience of a customer who faced issues with your product in the past, to see whether they are still facing any issues.

Customer Relationship Management is the systematic way to grow your business. It is important to understand that fulfilling the customer’s requirements and making them feel valued is what leads to the overall growth of any business. It is always best to plan everything beforehand and have a clear strategy in mind while developing your business idea.

chapter 05

The importance of using a CRM

Businesses can incorporate the idea of a CRM or Customer Relationship Management to successfully run their organization. A CRM is used to analyse large amounts of customer information and make business decisions using that tool.

In eCommerce, businesses interact with their customers through several communication mediums like telephone, SMS, E-mail, the business website, and social media platforms. This interaction on all the platforms yields a huge database of customer information that includes their preferences, purchasing behaviour and contact details. The data of each customer obtained across various communication channels is compiled and analysed. Businesses use a CRM to obtain a perspective on their target audience and their preferences.

This is an indirect way of obtaining feedback, to learn how to modify the products and services of a business to best cater to the needs of the customers. It is important to keep up with the changing demands in the market because that is essential for the constant growth of the company and in retaining the current customers.

The information obtained from this CRM system can be used to send personalized text messages to your customers from time to time. Customized messages that reflect a customer’s preferences make them feel more appreciated and they will develop trust and loyalty for your brand. A CRM can in fact, help a business in giving suggestions to a customer about what they should purchase next, based on their purchasing history.

Since the entire process of a CRM can be automated using an appropriate software, businesses can easily tabulate customer information. This saves both time and money for your business because you will know exactly what to invest on. Some common features of a Customer Relationship Management Software for eCommerce are:

  • Customer contact information – Customer details like their phone number, E-mail, social media handle and/or address are stored in a systematic manner.

 

  • Customer Purchasing data – The behaviour of the customer, with the business website or on a third-party platform, and their purchasing history.

 

  • Customer interaction data – All conversations made by the customer on every communication channel (SMS, live chat, E-mail, phone or in person) is stored for future reference.

 

  • Categorization of customers – Based on their overall behaviour and preferences, the customers can be categorized into different groups. Promotional SMS or E-mails can be sent out to each group of customers separately, carefully written to suit their likes and dislikes.

 

  • SMS or Email Marketing – The CRM software can be used to exclusively track SMS or E-mail campaigns. You can monitor who receives which SMS and determine when to launch these campaigns, based on consumer behaviour.

 

  • Prediction of future events – a CRM helps a business to make informed decisions, because it can predict future events. This prediction is done based on previous and current performance of the organization and other factors like consumer behaviour.

 

  • Customer service – a CRM can assist in tracking the problems faced by each of your customers and guiding them to the correct department to solve their issue. A CRM can also be used to prioritize certain issues over the others in an emergency. Resolved issues are automatically closed by the software. This system can also assist in following up on the experience of a customer who faced issues with your product in the past, to see whether they are still facing any issues.

Customer Relationship Management is the systematic way to grow your business. It is important to understand that fulfilling the customer’s requirements and making them feel valued is what leads to the overall growth of any business. It is always best to plan everything beforehand and have a clear strategy in mind while developing your business idea.

chapter 06

Is SMS Marketing right for your brand?

SMS marketing can be used for all businesses, irrespective of the product they sell or the size of the business. Several businesses, including big brands like Facebook and IKEA have found SMS marketing to be cost effective and they still use this medium to interact with their customers.

For example, Facebook uses SMS to implement two-factor authentication so that its users can protect their account better. News channels like CNN uses text messages or SMS to keep their subscribers updated on the latest news and other world events. IKEA, the furniture brand, informs its customers about its latest products, exclusive offers, and discounts. IKEA also sends text message alerts to update customers who have opted for home delivery. Clinics send out SMS alerts to its registered patients to update them about vaccination programmes and medical camps.

- You can opt for SMS marketing if you feel that any of the following statements apply to you:

  • You want to connect directly with consumers

SMS is a more informal and intimate way of connecting with your potential customers. If you want them to keep coming back for your services, make them feel appreciated by sending an SMS to people who show interest in your advertisement.

 

  • E-mail marketing is not enough

If you feel that sending E-mails have not been yielding enough customers for your product, start sending text messages to potential customers. It is very likely that most of these people have not been checking their E-mails.

 

  • Competitors are using SMS

This is one important reason to start marketing your business via SMS. If other similar businesses are connecting with their potential customers via text message, it is high time that you start doing it too. Customers need to be informed about why your products are better suited for them.

 

  • To get as much exposure as possible

Start SMS marketing among every other marketing method you have opted to perform, simply because they help reach out to people of all ages. Text messages are more likely to get noticed, irrespective of the age of a customer. Other platforms are not checked as regularly as text messages are, by all the people.

 

  • Your customers are leaving their shopping carts abandoned

Encourage your customers to finish that transaction they left behind. Sometimes, all they need is a little push to give in to their wishes and buy what they have always wanted to.

chapter 06

Is SMS Marketing right for your brand?

SMS marketing can be used for all businesses, irrespective of the product they sell or the size of the business. Several businesses, including big brands like Facebook and IKEA have found SMS marketing to be cost effective and they still use this medium to interact with their customers.

For example, Facebook uses SMS to implement two-factor authentication so that its users can protect their account better. News channels like CNN uses text messages or SMS to keep their subscribers updated on the latest news and other world events. IKEA, the furniture brand, informs its customers about its latest products, exclusive offers, and discounts. IKEA also sends text message alerts to update customers who have opted for home delivery. Clinics send out SMS alerts to its registered patients to update them about vaccination programmes and medical camps.

- You can opt for SMS marketing if you feel that any of the following statements apply to you:

  • You want to connect directly with consumers

SMS is a more informal and intimate way of connecting with your potential customers. If you want them to keep coming back for your services, make them feel appreciated by sending an SMS to people who show interest in your advertisement.

 

  • E-mail marketing is not enough

If you feel that sending E-mails have not been yielding enough customers for your product, start sending text messages to potential customers. It is very likely that most of these people have not been checking their E-mails.

 

  • Competitors are using SMS

This is one important reason to start marketing your business via SMS. If other similar businesses are connecting with their potential customers via text message, it is high time that you start doing it too. Customers need to be informed about why your products are better suited for them.

 

  • To get as much exposure as possible

Start SMS marketing among every other marketing method you have opted to perform, simply because they help reach out to people of all ages. Text messages are more likely to get noticed, irrespective of the age of a customer. Other platforms are not checked as regularly as text messages are, by all the people.

 

  • Your customers are leaving their shopping carts abandoned

Encourage your customers to finish that transaction they left behind. Sometimes, all they need is a little push to give in to their wishes and buy what they have always wanted to.

chapter 07

How SMS brings brands and customers together

SMS creates an instant bond between the business and its consumer. A feeling of trust within the customer will always contribute to success for your business in the long run. Since SMS is short and to the point, the receiver is sure to read the entire message and become informed about your services. Sending text messages to your customers will make them feel special, especially if you send out special offers like discounts and flash sales, exclusively through SMS.

CONCLUSION

Once you have set up your SMS marketing service, it will be easy to interact with your customers and use it to the best of your advantage to grow your business. Use SMS to maintain a good, MEANINGFUL relationship with potential consumers and apply CRM (Customer Relationship Management) techniques to make meaningful decisions. The SMS marketing tool is quite powerful and can shape the future of your business for the better.

chapter 07

How SMS brings brands and customers together

SMS creates an instant bond between the business and its consumer. A feeling of trust within the customer will always contribute to success for your business in the long run. Since SMS is short and to the point, the receiver is sure to read the entire message and become informed about your services. Sending text messages to your customers will make them feel special, especially if you send out special offers like discounts and flash sales, exclusively through SMS.

CONCLUSION

Once you have set up your SMS marketing service, it will be easy to interact with your customers and use it to the best of your advantage to grow your business. Use SMS to maintain a good, MEANINGFUL relationship with potential consumers and apply CRM (Customer Relationship Management) techniques to make meaningful decisions. The SMS marketing tool is quite powerful and can shape the future of your business for the better.

Interested in Intrelligent?

Schedule a call with one of our marketing consultants to learn more.

Interested in Intrelligent?

Schedule a call with one of our marketing consultants to learn more.